What is athenahealth marketplace?

How the athenahealth marketplace meets the challenge of choosing healthcare tech

Healthcare practices today are navigating unprecedented pressures, from the rising complexity of regulatory requirements and value-based reimbursement models to patient expectations for seamless, digital-first experiences.

Delivering quality care now depends on leveraging technology that improves clinical outcomes, operational efficiency, and patient engagement — all while minimizing administrative burden.

However, adopting new technology presents real challenges. Without careful integration, adding different solutions can disrupt clinical workflows, create data silos, and strain IT resources, which undermines rather than enhances care delivery.

That’s where the athenahealth Marketplace provides a clear advantage. It is a carefully selected collection of athenahealth partner apps that integrate seamlessly with athenaOne®, helping practices add new capabilities confidently without interrupting daily workflows.

What is the athenahealth Marketplace?

The athenahealth Marketplace is an app store designed for healthcare practices using athenaOne—athenahealth’s all-in-one solution for EHR tools, medical billing, practice management, and patient engagement, powered by AI to help improve performance. It offers more than 500 third-party tools—software applications developed by trusted external vendors — that have been carefully vetted for integration, security, and impact.

These solutions help practices improve patient engagement, streamline billing, enhance clinical workflows, and address other operational needs. Our partner solutions connect directly with athenaOne, so practices can add new capabilities without complicated implementations or extra systems to manage. Marketplace solutions also allow customers to do all of the aforementioned without the need to hire and train additional staff.

The Marketplace serves as a one-stop shop, making it easier for practices to find, compare, and adopt the technology they need—all in a single, trusted place.

Compared to building a custom tool or purchasing a standalone system, Marketplace solutions offer a much faster time to value — often going live in days rather than months.

How the Marketplace solves real practice problems

Our Marketplace partners and solutions are built to address some of the most pressing challenges healthcare practices face with practical solutions.

Patient Engagement: Imagine a busy primary care practice struggling with high no-show rates and limited patient communication channels. Our Marketplace partner solutions can automate appointment reminders via text or email, enable two-way messaging for quick questions, and even offer telehealth visit scheduling — all integrated within athenaOne’s patient portal. This keeps patients engaged and connected without extra steps for staff.

Chronic Care Management: Managing patients with chronic diseases like diabetes or heart failure requires constant monitoring and follow-up. Marketplace solutions can pull real-time data from athenaOne, flag patients overdue for screenings or labs, and provide clinicians with AI-driven care recommendations. This proactive approach helps practices close care gaps while reducing administrative burden.

Billing Automation: Practices often wrestle with delayed payments and coding errors. Marketplace billing solutions sync directly with athenaOne’s revenue cycle system to automate claim submissions, detect potential coding mistakes before they happen, and provide transparent dashboards for tracking reimbursements. This reduces denials and accelerates cash flow.

Our Marketplace solutions are engineered to fit naturally within athenaOne workflows. By using the platform’s robust API framework — which allows different software systems to communicate and share data securely — these tools exchange information in real time and reflect updates instantly across the system. This means clinicians and staff can access patient information, schedules, and billing details from a single interface without juggling multiple logins or manual data entry.

Because integration happens behind the scenes, practices avoid the common pitfalls of adopting new technology, such as workflow disruptions, data inconsistencies, or training overhead. The Marketplace keeps things familiar for athenaOne users while enabling new capabilities.

Why practices choose the Marketplace: trust and efficiency

The athenahealth Marketplace is designed for both convenience and reliability. athenahealth partners are thoroughly vetted for security, HIPAA compliance, and integration quality before being listed. Ongoing quality checks ensure that solutions continue to meet performance, reliability, and security standards over time.

Choosing a vetted Marketplace partner can reduce some of the risks that come with adopting new technology. Compared to building a custom tool or purchasing a standalone system, Marketplace solutions often go live in days rather than months.

With each integration, practices benefit from two layers of support: athenahealth ensures the connection with athenaOne remains seamless, and the partner provides specialized expertise and troubleshooting for their solution. This structure helps practices adopt new tools with confidence, knowing they are both secure and supported.

Marketplace vs. standalone solutions

While every practice has unique needs, there are some common differences between Marketplace solutions and standalone software:

What this means for your practice’s bottom line and patient care

athenahealth’s Marketplace can address real-world challenges that affect both operations and patient outcomes, including:

• Enhancing care and efficiency: AI and agentic AI tools help automate tasks, optimize workflows, and support clinical decisions to improve patient outcomes and reduce administrative load.
• Reducing missed appointments: Automated appointment reminder and self-scheduling tools can help practices decrease no-shows while freeing staff from manual outreach.
• Streamlining chronic care follow-up: Care management apps can flag overdue screenings or lab tests directly in the EHR, helping clinicians address care gaps more efficiently.
• Improving billing efficiency: Claims automation tools can identify coding errors before submission, reducing the risk of denials and speeding up reimbursement.

Because these solutions are available through the Marketplace, practices can explore options with clear pricing and flexible adoption models, testing an app before committing or scaling usage as needs grow.

When decisions are grounded in both proven performance data and seamless integration, practices can focus their resources on care delivery rather than technology troubleshooting.

Getting started with the athenahealth Marketplace

Practices can browse the athenahealth Marketplace by category — such as patient engagement, revenue cycle, or clinical efficiency — or search for specific capabilities. Each listing includes details such as features, capabilities, adoption by other athenahealth customers, specialties, reviews, how it integrates with athenaOne, and contact information for the vendor.

Before adding a new partner, identify your practice’s highest priority needs, whether that’s reducing no-shows, improving care coordination, or speeding up claim submissions. This focus will help you narrow down options and select solutions that align with your goals.

Once you’ve selected a partner, athenahealth provides support to guide implementation, including setup assistance, workflow configuration, and training resources for clinicians and staff. With both the partner and athenahealth involved, practices can get up to speed quickly and keep daily operations running smoothly.

The Marketplace as your practice’s innovation partner

The athenahealth Marketplace offers a trusted and flexible way to keep your technology ecosystem current and aligned with the changing demands of healthcare. By connecting with a curated and robust selection of integrated solutions, your practice can continuously enhance care delivery and operational efficiency without unnecessary complexity.

Explore the athenahealth Marketplace today to discover solutions tailored to your practice’s unique needs and connect with athenahealth partner experts who can help guide your next steps.