The hidden costs of patient no-shows and poor engagement
Patient no-shows and inconsistent engagement create daily challenges for independent practices. When patients miss appointments or cancel on short notice, clinicians face disrupted schedules, staff scramble to fill gaps, and patients risk delays in their care. These moments of disconnection affect the bottom line — no-show appointments can cost single physicians up to $150K per year 1 — and erode the trust and continuity essential to quality healthcare.
Today’s patients expect more than just a phone call or a paper form. They want the convenience of digital-first experiences, such as easy scheduling, quick access to their health information, and timely reminders that fit their busy lives. Yet, many practices still rely on traditional workflows that can’t keep pace with these expectations, leading to frustration on both sides of the care relationship.
Fortunately, purpose-built technology can bridge this gap. By streamlining communication, simplifying scheduling, and personalizing outreach, AI-native software helps practices reduce no-show appointments, improve patient engagement, and free up clinicians and staff to focus on delivering compassionate, timely care.
Bridging the digital divide: meeting patients where they are
Despite advances in technology, many practices continue to rely heavily on traditional methods such as phone calls and paper forms to manage appointments and patient communication. These outdated workflows often fail to meet the expectations of today’s digitally savvy patients, who are accustomed to the convenience and efficiency they experience in other areas of their lives — whether it’s booking a ride, ordering food, or managing finances online. When healthcare interactions don’t offer similar ease and responsiveness, it leads to missed connections and disengagement.
Disrupted schedules create inefficiencies that ripple through the practice. Clinicians lose valuable time, staff must scramble to fill empty slots, and revenue takes a hit. Beyond the financial strain, missed appointments delay diagnoses and treatments, putting patient health at risk and undermining the continuity of care that is essential for positive outcomes.
Addressing these challenges requires moving beyond legacy communication tools and embracing solutions that align with modern patient preferences for convenience, accessibility, and timely engagement.
No-show appointments can cost single physicians up to $150K per year — and erode the trust and continuity essential to quality healthcare.
How automated appointment reminders and digital tools transform patient engagement
The good news is that technology has evolved to meet the challenges of no-shows head-on. Modern software solutions powered by intelligent automation and AI are revolutionizing how healthcare practices engage with patients, making interactions more seamless, personalized, and efficient.
- Patient portal secure messaging and mobile apps provide patients with easy, secure access to their health records and direct communication channels with their care teams. With these digital tools, patients can take control of their health information on their terms, fostering transparency and trust.
- Online appointment scheduling tools leverage AI-powered interfaces that allow patients to book, reschedule, or cancel appointments conveniently without the need for phone calls. When coupled with automated appointment reminders sent via patient texting software, email, or app notifications, these tools can reduce no-shows and ease the burden on front-desk staff by lowering inbound and outbound phone call volume.
- Automated outreach and recall campaigns use data-driven algorithms to identify patients due for follow-up visits or preventive care. These campaigns deliver personalized, timely messages that encourage adherence to care plans, improving health outcomes and practice revenue.
- Online payment methods integrated into patient portals streamline billing by offering convenient, secure options for patients to manage their financial responsibilities. AI-powered payment reminders and plans help reduce outstanding balances and enhance the overall patient experience.
Together, these software innovations harness AI and automation to directly tackle the root causes of no-shows and poor engagement, transforming unreliable appointment patterns into consistent, predictable patient interactions that benefit both practices and patients.
The broader context: Challenges facing independent practices
Patient engagement is part of a larger web of pressures threatening the sustainability of independent healthcare practices. Declining reimbursement rates from insurers continue to squeeze profit margins, while administrative burdens consume an ever-increasing share of staff time and resources. Meanwhile, competition from large health systems and retail healthcare providers intensifies, making it harder for independent practices to attract and retain patients.
In this challenging environment, poor patient engagement becomes a critical vulnerability. No-shows and communication gaps directly impact revenue. Inefficient workflows strain already stretched staff, and outdated patient experiences make it difficult to compete with larger organizations that offer more modern, convenient services.
This is where comprehensive software solutions come in, offering independent practices a way to level the playing field with their larger competitors. Beyond simply reducing no-shows, these platforms address multiple pressure points simultaneously: they streamline administrative tasks to reduce overhead costs, improve operational efficiency to maximize revenue from existing patient volumes, and deliver the personalized patient experience necessary to compete in today’s healthcare marketplace.
By investing in technology that harnesses AI and intelligent automation to transform patient engagement, independent practices can turn their biggest operational challenges into competitive advantages, creating sustainable growth while maintaining the personalized care that sets them apart.
Real practices, real results: Cutting no-shows with athenaOne®
Independent practices across the country have transformed their patient engagement and reduced no-shows by implementing comprehensive digital solutions. Here are three examples of how athenaOne helped practices streamline operations and improve patient satisfaction:
- Anderson Hills Pediatrics faced a perfect storm: their EHR expert was retiring, servers were reaching end-of-life, and they were managing multiple disconnected systems. After transitioning to athenaOne, the 12-physician practice achieved enhanced interoperability and streamlined workflows. Since going live, no-show rates decreased by 50%, patient visits increased by 30%, and physicians now retain their individual documentation styles while achieving consistent outcomes.2
- Associates in Obstetrics and Gynecology struggled with patient communication and siloed systems that couldn’t share information. Since implementing athenaOne in 2012, the Dalton, GA practice has seen no-show rates decrease by 16%, patient visits increase by 2.93%, and days in accounts receivable drop by nearly 11%. “The depth of patient care is so much better than it ever was,” says Dr. Craig Tidwell.
- Complete Health Partners, a 12-provider, multi-specialty practice, was overwhelmed by phone calls and manual processes that left their front desk team stretched thin and patients frustrated with long wait times. “The phones just became completely untenable for scheduling,” explained Nathan Clark, Operations Specialist. “We needed something that would allow patients to self-schedule online and free up the front desk.” After implementing athenaOne with NextPatient, an athenahealth Marketplace Partner whose patient engagement software integrates with athenaOne, Complete Health Partners achieved remarkable results: 95% of appointments are now scheduled online, freeing up over 33 hours of staff time each week, their no-show rate dropped to 1%, and patients responded with enthusiasm — reflected in the practice’s 4.9-star Google rating from over 3,700 reviews.
These success stories demonstrate that the right technology can address operational challenges while improving patient care and maintaining practice independence.
Streamlining operations through integrated technology
athenaOne brings together the many moving parts of daily operations into a cohesive system. From a practice leader’s perspective, the platform’s AI-powered scheduling helps reduce no-shows by anticipating patient behavior, which means more reliable appointment volumes and better resource planning. Clinicians benefit from smoother workflows and fewer interruptions, as automated communication tools handle patient reminders and follow-ups in a personalized way that respects patients’ preferences. For front desk and administrative staff, integrated billing and claims management reduce manual data entry and paperwork, freeing up time to focus on patient interactions and other critical tasks. This connected approach helps everyone in the practice work more efficiently and collaboratively, ultimately supporting better patient care and a more sustainable operation.
Your practice’s path forward with digital patient engagement
Independent practices face real challenges: rising no-show rates, overwhelmed staff, and patients who expect modern digital experiences. These aren’t new problems, but they're becoming more urgent as competition intensifies and margins tighten.
The good news is that practices like Complete Health Partners, Anderson Hills Pediatrics, and Associates in Obstetrics and Gynecology have found a path forward by implementing integrated digital tools. Their success shows that the right technology can address these operational challenges while improving patient care.
athenaOne was built specifically for independent practices navigating these complexities. It works the way your practice works — connecting scheduling, communication, and billing in one system that reduces administrative burden rather than adding to it.
Learn more about how athenaOne can support your practice.
More patient engagement resources
Continue exploring
1. MGMA. (2021, March). No Show Appointments: Why They Happen and How to Reduce Them. https://www.mgma.com/fellowship-papers/no-show-appointments-why-they-happen-and-how-to-reduce-them
2. Based on athenahealth comparative data from May 2021 and May 2023.
Results may vary by provider.
The experiences shared reflect individual organizations and may not represent the typical results of all athenahealth customers. Kaley Meadows, who participated in a study in July 2023, is a member of athenahealth’s Client Advocacy Program. To learn more, visit athenahealth.com/client-advocate-hub. Kaley Meadows was not compensated for her participation.
As a Marketplace Program participant, NextPatient and athenahealth have a financial relationship.
Ratings and review counts are current as of October 31, 2025.










