athenaGuide: Guide to patient acquisition and retention


  • The risks facing unengaged patients
  • Industry trends driving more effective patient engagement
  • Strategies for successful patient acquisition and retention

Healthcare organizations of all sizes — from one-doctor practices to national health systems — benefit from effective patient acquisition and retention strategies. No two organizations are exactly alike, but the results of successful patient acquisition and retention are similar across the board.

Engaging patients more effectively can help organizations improve their financial performance and expand their share of an increasingly competitive marketplace.

Good patient engagement strategies lead to more effective and efficient care delivery. Unengaged patients have worse outcomes, as they’re three times more likely to have unmet medical needs1, and twice as likely to defer care1.

Organizations can also drive greater patient satisfaction, and in the process become better poised for success under value-based care models. But why now?

Three industry trends are driving the need for smarter, more effective patient engagement strategies that can help organizations gain new patients and keep more of their existing ones:

- More competition for fewer patients
- Growing emphasis on patient satisfaction under value-based care models
- Patients acting as healthcare consumers

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