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Experiences of an athenahealth Innovation Partner

by Bill Brown, CEO, Entrada

As the CEO of Entrada, I (and my team) have spent the last few years pounding the provider pavement, convincing physicians and staff that, even in the brave new world of discrete data and Meaningful Use, there was a way to pull it all off without sacrificing productivity, revenue and quality of life. So I was immediately intrigued when Jonathan Bush approached us last year about a wild new idea: an athenahealth initiative to partner with “new players and fresh talent” to “soak up some of their vision” for the future of health care delivery. These are the big and rather audacious goals of athenahealth's More Disruption Please (MDP) program.

It was obviously in Entrada’s best interest to team with such an established and well-respected innovator. Since the beginning of our relationship, we have experienced a level of organization and partnership with athenahealth that we have never seen from another partner. athenahealth is serious about following through with this initiative and their team has brought a refreshing energy to our collaboration.

Right out of the gate, I had the opportunity to present Entrada’s solution at the MDP Conference in Maine, which brought together more than 100 industry thought leaders and entrepreneurs with a penchant for disruption and change. Since then, we have been given a level of consistent exposure with key members and constituencies at athenahealth as we fully integrated two platforms.

It has been exciting to see how Entrada and athenahealth have created a true “1+1=3” dynamic, leveraging Entrada’s physician workflow knowledge and mobile dictation platform to increase the value of the athenahealth suite of products and services. This kind of “pie-growing” relationship, often discussed at health care symposiums but rarely realized in the real world, is the bedrock of the MDP program. Instead of trying to become all things to all providers, Entrada now provides athenahealth clients with a leading-edge mobile dictation solution to help enhance physician and staff productivity when using athenahealth. All without the challenges and risk of trying to expand into areas outside of athenahealth’s core competencies.

We are thrilled about the upcoming launch of Entrada onto the athenahealth network, and our joint marketing efforts to athenahealth clients and prospects. And we are equally thrilled to start expanding the partnership via our other workflow solutions in the second quarter of this year.

More important, though, I am quite excited about the positive momentum building not only with Entrada, but with the entire More Disruption Please program. The caliber of companies and individuals we have been exposed to is incredible. athenahealth’s goals for greater collaboration, transparency and disruption may not be the normal mantra of the health care establishment. But they sure are a lot more fun.

I'll sum up my feelings in one statement: athenahealth truly focuses on their client’s needs and we are proud to be their partner.

Entrada representatives will be present at athenahealth User Conference 2013, April 24-26 in Boston, both in the exhibit hall and at our More Disruption Please panel.

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