Making time for what matters most by streamlining the routine

In a typical clinic day for two organizations of the same specialty and size, much of the work happens the same way, visit after visit. The same steps are followed, and the same documentation must be completed.

Still, no two patients are the same. This is especially true in Ob‑Gyn care, where visits often span a wide range of clinical and emotional needs.

At WOMEN Obstetrics & Gynecology in Nashville, that focus on what makes each patient unique is central to how care is delivered. Patients arrive for very different reasons, from routine visits to deeply personal moments, and each one deserves attention that feels individual.

“You are spending the time concentrating on what's different about them as opposed to what's the same,” says Dr. Donna Crowe, a physician at Women OB-GYN.

With athenaOne® for Women’s Health, Dr. Crowe’s practice can do just that.

Letting the system handle the routine

For Dr. Crowe and her team, improving that balance meant stepping back and redesigning how their workflows operate. Instead of relying on memory or repeating the same documentation tasks, they built structure into the system itself.

Encounter plans now guide each visit from start to finish. Built around common reasons for visit, they outline what needs to be collected, what should be discussed, and what steps should follow. This gives the entire care team a shared framework and reduces the need to think through the same process again and again.

“athenaOne is taking care of all the things that are the same,” Dr. Crowe explains, “so that you are able to spend the time you need… present and with the patient.”

Hear more from Dr. Crowe:

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Consistency, without losing the individual

That structure extends through the full course of care. During pregnancy, encounter plans prompt providers and staff to address key milestones such as screenings, vaccinations, and preparation steps at the right time. Important elements are reinforced across multiple visits instead of relying on recall in the moment.

Follow-up care is handled with the same intentionality. Automated reminders and patient cases that the team sets up through athenaOne help staff and providers follow up on care considerations surfaced in the visit.

A shift in how time is spent

As more of the routine work is handled in the background, documentation becomes faster and more consistent. Pre‑populated inputs, text macros, and strong chart prepping workflows reduce the need for manual entry and searching for information.

“All of those things together help me be more efficient and spend my time where it matters,” Dr. Crowe says.

That shift changes the flow of each visit. Instead of managing the process, providers can focus on the conversation, answer questions, and respond to what matters most to the patient in front of them.

That change is reflected in performance. As of May 2026, WOMEN Ob-Gyn maintains an 87% same-day encounter close rate, with documentation completed in an average of 7 minutes.*

In addition, 81.7% of encounters make use of text macros, which means those accelerating tools are consistently adopted across the team.*

What efficiency makes possible

For WOMEN Obstetrics & Gynecology, the impact of that efficiency goes beyond metrics.

Patients, Dr. Crowe says, “feel cared for. They feel seen. They feel important.”

In this context, efficiency is not only about moving faster; it’s about removing what gets in the way of focusing on the patient in front of you. By automating what can be standardized, the organization has created more room for what can’t: the ability to listen, respond, and care for each patient as an individual.

Get in touch to learn how athenaOne can help your organization focus on what makes each of your patients unique.