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The athenahealth Blog Year in Review

by Michelle Mangino, Social Media Manager

Before we take a peek back at 2013 — and a quick look at the athenahealth blog for 2014 — let’s start at the very beginning. This coming spring (I know it seems a long way off for most of the country) marks the 4th anniversary of the blog, and it all started with this post from our CEO Jonathan Bush in April 2010).

Jonathan wanted to make some noise in the health IT category, and have an outlet for his strong opinions and always-entertaining health care analogies and metaphors. That’s how we got started, with roughly 3-4 posts a month that first year and a handful of contributors. Now, we’re sharing opinions and insights 3-4 a week… yet we still have a nameless blog after four years. It’s just not really called anything. More on that minor detail later. First, let’s take a look back at some recent blog highlights and memorable moments.

  • +50 bloggers
    The athenahealth blog has featured rich, educational content from more than 50 bloggers in 2013, many of whom have been blogging with us since our first year, like Dr. Allen Gee (check out his first post from August 2010, “The New Frontier of Medicine”).


    And while we thrive on the experiences and unique points of views that our doc bloggers and health care influencers share on the blog, we also have a wealth of knowledge right under our roof — fellow athenistas! Today, we share posts from folks all across our organization, from customer operations to product innovation, and everywhere in between.
  • Tracking flu trends while CDC was in furlough
    During the government shutdown in October, nearly 70% of the Centers for Disease Control and Prevention (CDC) workforce were in furlough, unable to provide their weekly reports on flu activity. Since the athenahealth database is built on a single-instance, cloud-based architecture, we were able to step in and report timely flu data to the public via blog posts. We’d created flu trend reports before, but this was our first chance to do it regularly during a potential time of need — check out the series of flu updates!
  • Connecting with our community
    Hurricane Sandy flipped worlds upside down in late 2012, including that of Dr. Bernadette Sheridan, a family physician who practices in Brooklyn, New York. Not long after the storm, Dr. Sheridan walked our blog readers through the difficult events she endured, as she quickly learned what the term ‘storm surge’ exactly meant. (Read her three-part series.)


    Then there were our blogs from Haiti... After announcing our partnership with the St. Boniface Haiti Foundation this spring, a team of athenistas traveled to rural Haiti to implement our cloud-based EHR system, and they captured the entire experience on our blog. From the team’s travels through Haiti, to teaching and learning from the Haitian and American caregivers, our team documented it all, helping to make the rest of us instant fans and admirers of the St. Boniface staff. However, I think my favorite part of this series was getting to know a few of the patients. Learn all about them here.

Introducing CloudView!
So, back to that point about being a “nameless blog”… Well, that has now officially changed. After rallying the troops here at athenahealth and talking through potential blog titles, we chose… “CloudView!” Why?

  • Cloud — represents being nimble and flexible, working within a technological platform for now and the future, and fostering connections.
  • View — stands for the blog’s mission, to share the experiences and points of view of our staff, clients, leaders and other contributors; it also references our transparency.

What you can expect in 2014
Having the ability and creative license to offer up an insight or opinion at a moment’s notice, and have a channel to share it is truly remarkable. We’re lucky to have such a wealth of knowledge surrounding us and only hope to grow our blogger roster in the New Year. In fact, we’re already thinking about ways we can both improve the reader experience and grow our contributor list.

What would you like to see in 2014? Share your CloudView Blog feedback below and we’ll try to incorporate it into our blogging plans for the New Year. And if you’d like to be considered as a blogger, email us at blog@athenahealth.com.

Check out Michelle Mangino’s Google+ Profile. Follow @MichelleMangino on Twitter.

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