December 27, 2013|Categories: Patient Engagement
My seven-year-old has a business plan that has been under development for nearly two years and while it will require some fine tuning before going to market – she’s close. While you would be more likely to invest if she did the pitch herself, (she’s got a bit of work to do on her writing skills) I will do my best to convey her vision.
Imagine a full service health center for animals. Her veterinary practice will not only manage illness and injury but will help you keep your pet well. She will develop her own line of nutritional products – because pet food shouldn’t have to look yucky – as well as grooming supplies, and her BFF will even design and produce clothing for your pet. Her waiting room will have separate areas for dogs and cats, have an outside play area, and even a pool.
She expects her customers will want to just stop in because it will be so much fun! As I have listened to this plan evolve I can’t help but think she is really trying to help me fix health care for humans.
So I started thinking about what can be learned from this industry that so clearly understands customer service that it is even evident to a second grader.
It didn’t take long to develop my “Top 5 Things Health Care Should Learn From Those That Care for our Pets.”
Jenny Englerth is the CEO of Family First Health in Pennsylvania, an athenahealth client.