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CloudView blog

Ideas and insights to help health care providers stay informed and profitable in today's challenging health care environment.

Innovate, Disrupt, Grow!

by Kyle Armbrester, VP of Business Development

For two days last week, we gathered up at Point Lookout on the Maine coast with 55 CEOs of health care IT (HIT) companies, representatives from 30 venture capital firms and athenahealth’s senior leadership team for our second annual More Disruption Please (MDP) conference.

This event, an integral part of our overall More Disruption Please program, is aimed at enabling CEOs of HIT companies to band together in a community tasked with disrupting health care while driving the industry towards more openness, innovation, and collaboration. We facilitated partnership introductions between the various companies while also jump-starting funding conversations with entrepreneurs and venture capitalists. (The VC firms in attendance had to be invited by an MDP member CEO.) Our goal with all this is to keep growing the ecosystem we’ve been building in the HIT space.

The conference kicked off with an appropriately disruptive “Ali G” (aka Jonathan Bush) calling for more innovative  thinking in health care and reiterating athenahealth’s commitment to help HIT companies accelerate their growth using both our open, cloud-based platform and our robust base of providers. 

At the outset we also announced that our new athenaMarketplace store, an easy place for our providers to find how to quickly connect with our partners, will be live by the end of this year. And we shared that we are making continued investments into easier functional and technical connectivity for our partners. Doing so highlights our belief that for the HIT industry to thrive and move forward, we need to enable innovation and growth by providing more entrepreneurs, companies and thought leaders the opportunity to build, test, and scale new and exciting ideas.

Marty Anderson, senior lecturer of management at Babson College, then led a patient-centric discussion about the future of the health care market, followed by athenahealth board member and former Massachusetts gubernatorial candidate Charlie Baker’s open discussion about “government as the big disruptor in health care.” Jonathan then closed up the discussions telling the entrepreneurs in the room about his viewpoints on total addressable markets, strategic positioning and how to best scale a service-based business.

Finally, we kicked off our inaugural ‘elevator pitch’ competition, where 30 of the CEOs in attendance each gave a two-minute explanation of why their company matters. The entire conference then voted and sent the top 5 to the next round.

Entrada, iTriage, Epion, Wellframe, and Healthfinch were the winners and each then got 10 minutes to deliver a sales pitch to over 2,000 of our providers via live webinar. The final winner of that round would then be given the ability to pilot and scale their services throughout our athenaNet platform later this year.

We’re happy to announce that once the votes were tallied, the ultimate winner was iTriage! Congratulations to Dr. Pete Hudson and his team, and to all the contestants, for a great competition.

Interested in learning more about the More Disruption Please program? Want to be part of the fun next year in Maine? Just head over to and sign up.


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Cloudview Blog

Ideas, insights and analysis to help physicians, medical groups and health systems stay informed and profitable in today's challenging health environment.

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