PRIVACY POLICY: YOUR PRIVACY RIGHTS



This Policy is Effective as of July 25, 2014

Scope and Purpose

This privacy policy describes the practices of athenahealth, Inc. (“we” or “athenahealth”) with regard to information about you that we obtain, either directly or indirectly through third-party vendors, through www.athenahealth.com (“the site”). This policy does not apply to other athenahealth platforms (e.g., athenaCollector, athenaClinicals, athenaCommunicator, athenaCoordinator, etc.), or to other websites that we operate, information that we obtain outside of the site, or websites of third parties to which we provide links. We do not control and are not responsible for the privacy practices of, or the data available on, the websites of third parties, and we urge you to evaluate the soundness of these practices for yourself.

Please also note that this policy does not apply when:

  • You have given us your consent to share or use information about you;
  • We believe that we need to share information about you to provide a service that you have requested from us or from others;
  • We are required by law to disclose information; or
  • We believe that it is necessary to protect our rights or to avoid liability or violations of the law.
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CONTACT

If you have any questions about this policy, or any other aspects of your privacy with respect to athenahealth, please contact us at: athenahealth, Inc, Attn: Chief Compliance Officer, 311 Arsenal Street, Watertown, MA 02472.

California Residents: Pursuant to California’s Shine the Light law, you have the right to request information regarding how athenahealth shares your information with third party vendors, if at all, for their marketing purposes. Please use the above contact address to submit a request.

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SPECIAL NOTE FOR MINORS

athenahealth values the privacy of those under the age of 18 and does not wish to obtain any information from or about them through the site. Parents are urged to monitor and supervise their children’s online activity. If you are under 18 and are not supervised by an adult, please do not use the site.

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WHAT INFORMATION DO WE COLLECT?

The following types of information may be collected on the site:

  • We may access cookie and web beacon technologies on your computer.
  • We may collect your IP address and other data about the equipment used to visit the site, the patterns of searching and browsing that preceded access to the site, and the patterns of searching and browsing on the site.

The site does not respond to web browsers’ Do Not Track signals.

athenahealth will not collect personal information, nor will we associate or link such information using cookies or web beacons, unless you voluntarily submit this information.

Note: if you are interested in learning more about athenahealth and the services and products we offer, we’ll ask for your name, practice name and size, email address, telephone number, and state.

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HOW DO WE USE YOUR INFORMATION?

We use information collected through cookies and web beacons to improve upon the functionality of the site. For example:

  • We track the number of visitors using certain portions or features of the site to make changes that may be necessary to improve the site’s functionality;
  • We track the popularity of features on the site to guide the development of new ones;

If you choose to provide athenahealth with personally identifiable information, we will use that information for our internal business purposes only. For example:

  • If you provide us with your email address, we may use it for our own marketing, promotional, and informational purposes, including solicitations, invitations, newsletters, awareness campaigns, and announcements.
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SHARING YOUR INFORMATION

We engage certain service vendors for purposes of tracking and associating internet search and browsing behavior with our advertisements and to provide functionality on the site. We enable them to use cookies and web beacons on or in conjunction with the site. The use and collection of information by these vendors is governed by their respective privacy statements and thus is not covered by this policy.

These vendors include:

  • Ion Interactive: used to track and associate internet search and browsing behavior of visitors to the site with our advertisements. Please click here to view Ion Interactive’s privacy policy.
  • Google’s AdWords, Conversion, DART, and Google Analytics: used for tracking queries submitted to their search engines. We also use Google’s DoubleClick technology for tracking our advertisements, enabling “tell-a-friend” social media functionality, and providing us with the contact information of users who submit a request for additional information about our services via click-through advertisements. Please click here to view Google’s privacy policy.
  • Marketo, Eloqua, and SalesForce: we use their tracking tags to enable the tracking of web activity of cookied visitors. athenahealth uses these tools to generate additional interest in the company and to provide insights to our Sales team. Please click here to view Marketo’s privacy policy. Please click here to view Eloqua’s privacy policy. Please click here to view SalesForce’s privacy policy.
  • Omniture (also known as Adobe Analytics): used for tracking and associating internet search and browsing behavior with our advertisements. We collect usage information, such as the number and frequency of visitors to the site, and use this information to make informed decisions about where to place content on the site. Please click here to view Omniture’s privacy policy.
  • MixPanel: athenahealth uses MixPanel in a similar manner as it uses Google Analytics to conduct web analytics investigations about users’ online activities. Please click here to view MixPanel’s privacy policy.
  • RocketFuel-Demand Side Platform (DSP): uses machine learning and cookies to optimize and target display advertising after users leave athenahealth.com. athenahealth also uses RocketFuel-DSP to monitor submissions and conversions. Please click here to view RocketFuel-DSP’s privacy policy.
  • Optimizely: athenahealth uses Optimizely code to enable our site to serve different versions of content to different audiences (i.e. landing page testing). Please click here to view Optimizely’s privacy policy.
  • AdRoll: athenahealth uses Adroll’s services to serve advertisements on Facebook. AdRoll accesses athenahealth cookies stored on your browser and populates Facebook advertisement spaces with athenahealth advertisements. Please click here to view AdRoll’s privacy policy.
  • Demandbase: used to measure the effectiveness of our marketing campaigns by identifying and counting the businesses that visit the site. Please click here to view Demandbase’s privacy policy.
  • Doubleclick Floodlight: used to capture and report on the actions of users after clicking on one of our ads. DoubleClick is a division of Google and is subject to Google’s privacy policy. Please click here to view Google’s privacy policy.
  • HelloWorld, Inc. (formerly known as “ePrize”): used to provide online contest services as a means to deliver educational materials to our employees, partners, clients, and the medical community. This information is stored in our internal databases and is used solely for administration of the applicable contest and, if requested by the user, to send news regarding our services to the user. Please click here to view HelloWorld, Inc.’s privacy policy.
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UPDATES TO THIS PRIVACY POLICY

athenahealth reserves the right to make periodic updates and revisions to our Privacy Policy. Any changes will be posted on this page. Please check this page to review whether any changes have been made to the policy.

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KEY TERMS

  • WEB BEACONS: Web beacons (also called transparent GIFs, web bugs, pixels, or action tags) are strings of code that deliver a tiny graphic image on a web page or in an email which is used to monitor the behavior of the user visiting the website or sending the email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page on which the web beacon is placed. In general, any file served as part of a web page can act as a web beacon. We use web beacons for various tracking purposes, like determining whether or not you are logged into the site and whether or not you are connected to a third-party service.
  • INTERNET PROTOCOL (IP) ADDRESS: A numerical label separated by periods that identifies every device (e.g., computer, printer) that participates in a network. IP addresses allow these devices to communicate with one another and transmit relevant information.
  • PERSONALLY IDENTIFIABLE INFORMATION (PII): PII includes: first and last name; physical mailing address including street name and city/town; email; telephone number; Social Security Number; and any other identifier that permits the physical or online contacting of a specific individual.
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