Keeping up with athenaClinicals: Our new VP of Clinical Sales
Implementation of athenaClinicals is in full swing for our Beta class. By the end of this year, over 200 clinicians will be using the Beta version of athenaClinicals, in addition to our Alpha clients who have already implemented athenahealth's clinical solution (see Pulse stories in previous months).
As demand for athenaClinicals increases, athenahealth is pleased to announce the creation of a new position: Vice President of Clinical Sales, which has been filled by athenahealth veteran Richard Moore. (See our related story this month on our integrated Client Operations Team.) Richard has been with athenahealth for three years, most recently as the Vice President of Client Operations in the Southern Region, and has worked with EMR products "in past work lives" before coming to athenahealth. In his new position, Richard will help educate athenahealth clients about the benefits of athenaClinicals, in addition to learning from clients what they need in their practices and how athenaClinicals can address those needs.
"What's exciting about my job is that athenahealth clients have a lot of trust in our revenue cycle product," said Richard Moore. "They know there's no company quite like athenahealth. So when we say that our clinical solution is significantly different from other EMR software vendors, our clients understand that. Our clients truly appreciate the value of athenaClinicals for their practices."
What makes athenaClinicals so different from other EMR products? "athenaClinicals is not just software," said Richard Moore. "We are applying athenahealth experts to provide services and to build an evolving set of rules that help clinicians do their job more effectively." For example, when a practice implements athenaClinicals, athenahealth assumes responsibility for inbound faxes and other clinically oriented documents faxed to athenahealth and routes these to each provider's 'clinical inbox.' The practice no longer has to sift through this paper. In addition, athenaClinicals will be building rules to help physicians participate effectively in pay for performance plans. This will allow physicians to be more efficient and improve their profitability.
athenaClinicals will be optimized for six specialties, including Family Practice, Internal Medicine, Orthopedics, OB/GYN, Cardiology, and Pediatrics during 2006. The e-encounter will be expanding to other specialties in 2007. Other specialties, in the interim, may find the paper-based encounter with the rest of athenaClinicals highly valuable.
"We have such a unique and strong relationship with clients, and we already see a lot of enthusiasm for the product," said Richard Moore. "Based on the quality and effectiveness of athenaClinicals among early adopters, we know that demand will continue to grow."
If you'd like more information about athenaClinicals, please e-mail athenaclinicals@athenahealth.com. Richard Moore can be reached at rmoore@athenahealth.com.
